Can You Match an Existing Brand Character? | Stephen Bailey Illustration

Preserving Brand Equity and Mascot Consistency

Creating a new character and matching an existing one are two different skills. When a character has appeared on store shelves for years, consumers already know what that character should look like, and even small changes can make something feel different. At Stephen Bailey Illustration, matching an established character’s look ensures the artwork fits naturally with everything that came before it.

The Importance of Style Guides and Consistency

Companies spend years building trust in their brands, which is why they document everything from proportions and facial expressions to color palettes and line weights in style guides.

• What is a style guide? A style guide is used for reference of the exact look of a brand’s mascot, character, colors, and unique qualities to keep the brand consistent no matter who works on the project.
• Why is brand consistency important? Brands need to be consistent globally so that consumers can identify the product or service immediately without confusion, supported by equity colors.
• Can AI match an existing character? While AI-generated images may look good, they often fail to match the style guide exactly and lack the human connection needed to listen to a client’s needs.

Industries and Selection Process

This specialized commercial illustration work is common with consumer products, licensed properties, and long-established brands.

• Target Industries: Commonly utilized by advertising and design agencies specializing in children’s or young adult foods, candies, snacks, meals, games, and toys globally.

• Choosing the Right Illustrator: Interview a handful of prospective illustrators via a voice call or video meeting to evaluate personality, communication skills, professionalism, and listening ability.

Let’s Talk About Your Character Project

If your project involves an existing brand character or product line, get in touch to discuss how to maintain the look and personality your customers already know.

Get in Touch for a Project Estimate!

Call Directly: (727) 431-2050